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The digital marketing world can be confusing if you’re not immersed in it all the time. You might have questions about the best ways to approach or execute your strategy, what works or what doesn’t, or even how it all works. We’ve compiled a few frequently asked questions about how SEO works. If you have other questions that aren’t answered here, feel free to use the form at the bottom of the page to send them to Main Top Marketing.

Local SEO includes optimizing your online presence (website, Google Business Profile, etc.) using local search terms for your products or services so it shows up for searches in your area.

Local SEO is a cost-effective way to drive consistent leads to your business. Customers are constantly searching for what local businesses offer and where they’re located, so local SEO increases online visibility, traffic, and visits.

A Google Maps listing is created when you make a Google Business Profile. Complete your profile with accurate business information and update it with images to provide customers with up-to-date information.

A Google Business Profile is a listing you create for Google Maps. You can optimize your listing by completing your business information, adding photos, and collecting and responding to reviews.

Some businesses can see results within a few weeks of optimizing. However, major changes in search engine results page (SERP) rankings can take months. Results depend on local competition and your website.

Google likes trusted businesses, and Google reviews show that your customers trust you. Consistent and genuine reviews are much more valuable than trying to generate a large number of reviews at once. Encourage your customers to leave Google reviews after their visit.

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