The digital marketing world can be a big and confusing place. You might hear that SEO has given way to AEO and GEO. In reality, it’s all the same. Quality content serves your customers the way that search engines, answer engines, and generative AI engines want you to. Your digital footprint presents your perception among search engines, answer engines, and customers, so it’s best to establish yourself as an expert in your field. Learn more about Main Top Marketing and how I can help your business win more customers.
Why I Started Main Top Marketing
Many big digital marketing agencies are more concerned about their bottom line than serving their clients’ needs. The aim changes from producing quality content to improving the quantity of it. AI has taken over much of this, with teams cutting personnel and running skeleton crews to scale content using AI writing agents rather than humans who understand how to write compelling stories and content that actually converts.
I want to get back to helping businesses use the kind of content I know works because that’s what customers want to see. Yes, we’re starting to get numb to the presence of AI-generated content. But your customers still want to connect with a human before making a purchase. At Main Top Marketing, I pride myself on my ability to create content that allows you to maintain the human connection with your customers.
“Your customers still want to connect with a human before making a purchase.”
What I Do: Local SEO Content Marketing
After auditing your web presence, I can help by teaching you how to build an effective local SEO content strategy. One of the most effective ways to serve your customers is by building useful online content that answers questions. Even if you feel that your business isn’t there to answer questions, we can develop an effective content strategy that satisfies Google’s E-E-A-T (experience, expertise, authoritativeness, trustworthiness) framework to improve your website’s search engine results page (SERP) results. Ultimately, you’ll be seen as a local expert in your field, so search engines will improve your rankings and customers come to you first.
Why Not Paid Ads?
No, Main Top Marketing’s digital marketing services do NOT include search engine or social media paid ads. Why not? Paid ads aren’t always a sustainable strategy for small businesses. You can dump hundreds of dollars a week into paid ads on Google, only to have your competitors click on your link to burn through your budget. What’s more, you’re not owning your web traffic. You’re renting real estate at the top of the page that goes away when you stop paying.
Compare paid ads and SEO to fast food and a garden. Fast food is ready right now and will sustain you for your one meal. But it’s more expensive than eating at home, and you’ll be hungry again in a few hours. A garden takes time to grow, but it’s sustainable. Growing a garden takes a lot of work in the beginning, but is eventually sustainable with regular maintenance.
Paid ads can bring instant results with traffic, but they’re not sustainable. A quality SEO strategy can be self-sustaining with hard work at the beginning and regular maintenance. SEO helps you to own the space at, or near, the top of the page rather than rent it.
Who I Can Help
Many small businesses don’t have the budget to pay for an in-house marketing team. Often, the owner is learning on the fly and doing much of the work themselves. This is time-consuming and can be ineffective if you don’t know what you’re doing. I’m here to take something off your plate, so you can dedicate your time and effort toward other day-to-day operations of your business.
A Different Approach to Content Marketing
I want to keep you involved. This doesn’t mean we’ll be holding hands during the content creation process. Instead, I want you to approve topics before they’re attacked and look at content before it’s published. It’s your business, so you should have a say in how it’s represented. However, once topics are approved, you won’t have to worry about anything until it’s time to approve the content. We’ll work together to decide on a cadence for communication and approvals that works for your schedule. I know you’re busy, so I’ll work around you.
Get In Touch to Get Started
Contact Main Top Marketing today to schedule a consultation. I’ll perform an audit to see what your digital footprint looks like, then create an SEO content strategy to help improve it. Fill out the contact form to send a message, and I’ll get back to you within two business days.
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